Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become Free streaming a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Free models could gain stronger popularity.
Cost-free entertainment remains attractive to users.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.